Helping brands unlock the full potential of their customer data
Trusted by teams at
Just Eat Takeaway
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Virgin Media O2
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lastminute.com
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TalkTalk
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Just Eat Takeaway • Virgin Media O2 • lastminute.com • TalkTalk •
About
Turning customer relationhips into growth,
Mikwabo means ‘welcome’. We build proper Customer Relationship Marketing strategies that make customers feel welcome & valued—so they stick around, engage, and drive business growth.
We help brands unlock more from their customer base—through personalisation, smarter retention, sharper engagement, and partnership activations that don’t just boost loyalty, but drive real revenue.
What makes us different
We’ve been in your shoes. We know the challenges: siloed teams, messy data, underused or outdated martech, pressure for short-term wins; because we’ve lived them. We can provide you with solutions to successfully deliver, whether it’s a full scale overhaul or tackling targeted challenges.
We help break down the barriers that stop businesses from making CRM truly work.
More value for customers, more revenue for you. Let’s fix this together.
How we can help
Joining the dots across all customers’ touchpoints
We work cross-functionally with your teams to enable seamless collaboration between marketing, product, tech, and data.
Together, we’ll design and implement strategies that create the most effective customer journey—from discovery to loyalty and retention.
We’ll rebuild your customer engagement strategy, governance — locally or globally—while setting up your Martech stack to deliver real results.
Unlocking new revenue streams & Experiment
From personalised experiences at scale, centralising customer comms, rethinking lifecycle programmes to partnership activations, we help you go beyond traditional email marketing to create seamless, customer-centric journeys that drive engagement, loyalty and unlock new revenue streams
Tech. AI. A means to an end
Technology and AI should never be the goal—just the tools that drive your business forward. We focus on setting up your martech stack, leading migrations, and enabling personalisation at scale to deliver clear, measurable outcomes that align with your vision.
Whether it’s streamlining operations, enhancing customer experiences, or driving growth, we’ll ensure your tech acts as a catalyst for success—not just a checkbox.
Marie Feliho
Founder of Mikwabo & Customer Experience Consultant
Marie is a no-nonsense, strategic powerhouse in customer engagement, loyalty, and CRM. With a career spanning tech, travel, telco, retail, and food delivery, she has led CRM and customer experience strategies at some of the world’s most recognised brands, including Just Eat Takeaway, lastminute.com, and Virgin Media O2.
She has transformed customer engagement through data-driven strategies, spearheaded digital transformation efforts, and driven millions in revenue by turning customer bases into growth engines. Marie has worked on strategic partnerships with major global brands—including McDonald’s, UEFA, Expedia, Redbull and many more—leveraging first party data to create value for both businesses and customers.
She leads Mikwabo, helping businesses refine customer strategies, maximise lifetime value, and build meaningful, profitable relationships. True to the name meaning “welcome” in Fon, Marie’s approach is rooted in making customers feel valued while delivering measurable business impact.
Contact Us
Interested in working together? Fill out some info and we will be in touch shortly. We can’t wait to hear from you!